Chalk Dust Company

  

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Chalk Dust Company
PMB 375
3506 Hwy 6 South
Sugar Land, TX 77478-4401

800.588.7564 (USA)
281.265.2495
281.265.3197 fax

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About Chalk Dust Company
Chalk Dust Company

History
In 1989 Dana Mosely was selected as the video instructor in mathematics for the College Division of publisher D.C. Heath and Company. At the time Dana was teaching at Valencia Community College in Orlando, Florida. The relationship with D.C. Heath involved contracts to produce video programs corresponding with college level mathematics textbooks.

Over the next several years many programs were completed and some of them were designed to remediate students in preparation for College Algebra and other college math subjects. The content of those courses corresponds almost exactly with the content of high school courses so the idea to re-purpose the lower level college video programs and couple them with related textbooks and solutions guides for homeschoolers emerged and permissions were acquired to go forward with the idea.

Chalk Dust Company was incorporated in 1994 for the purpose of offering high quality mathematics instruction on videotape to homeschooled students and a variety of other users. The first course offered was Algebra II. Additional courses were added over the next several years and the most recent was Calculus I which joined the product mix in 2000.

Focus
Supporting the effective learning process for the student remains the primary focus in making decisions concerning Chalk Dust product development. We feel that the combination of quality videotape instruction, understandable textbook examples, a solutions guide with step-by-step solutions to problems in the text, and personal help when needed via telephone or the internet, provide the most comprehensive and effective distance-learning environment.

Textbooks used in Chalk Dust programs are published by Houghton Mifflin Company (which purchased D.C. Heath in 1998) and most are authored by Ron Larson. Houghton Mifflin is one of the leading textbook publishers in the country and Ron Larson is a "franchise" math author. Those elements coupled with effective video instruction meeting the needs of a variety of learning styles, as well as personal support when needed, result in high-quality and remarkably effective learning programs.

We at Chalk Dust are delighted, humbled, and inspired by the strong positive feedback from many of the thousands of students and parents using Chalk Dust products.

Operations
While Chalk Dust Company products are produced by Dana Mosely in Orlando, Florida, they are marketed by his brother, Richard, and Richard's wife, Minerva, who live in Sugar Land, Texas, just outside Houston. Richard and Minerva are former employees of Texas Instruments Corporation. Richard spent 15 years with TI and has a masters degree in business administration (MBA) from the University of Houston. His skills are well-suited to head up the marketing of Chalk Dust programs.

All Chalk Dust operations are handled close to home, literally. Dana produces programs in a high-quality, in-home, digital video production studio, while Richard and Minerva have duplication, packaging, and shipping operations in theirs. The in-home work environment leads to very long hours but that, coupled with no outside building expenses, have allowed Chalk Dust to grow over the years. An added personal benefit is the constant family interaction which otherwise might not exist to the extent that it does now.

Richard and Minerva travel extensively attending homeschooling conventions all over the United States from March through August. During the off-season they concentrate on building inventory in preparation for the next year.

Looking Forward
Although the primary focus of Chalk Dust decision-making is the student, attention is turning toward parents and the mechanisms which will benefit them in the math education process. In the coming months Chalk Dust plans to produce a diagnostic test designed as a guide for placing students into a course appropriate to their ability.

In addition, Dana will publish information on the website about making out tests. Techniques for assigning grades will be included.

We have often been asked if we intend to develop programs in other disciplines using the Chalk Dust model. So far, the problems in terms of expense and time have been too great to proceed. Then again, next year.....who knows.

Please feel free to share your thoughts with us Dana@ChalkDust.com or Richard@ChalkDust.com as that is one of the major engines that drive our business decisions.

Thank you for your interest in Chalk Dust products.

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